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ABOUT US:

We are Aliah and Naima, two sisters with Italian and Nigerian roots, raised between two cultures, and for a long time…caught between two worlds. Somewhere along the journey, we started losing sight of who we were meant to be.

Our identity sometimes because something we questioned, something we needed validation for… and at times, something we felt we had to hide. What should have made us powerful felt like a burden. But one day, we realised something important… Our story wasn’t something to run form or to feel burdened by, it was the foundation of who we are. So instead of burying it, we turned them into a brand, A voice, and most importantly an IDENTITY!

THE MEANING BEHIND OUR LOGO: Our logo, the star and the 9, represents two halves of our story coming  together.

THE STAR: A symbol of guidance, identity, and belonging. It represents culture, hope, and the idea that no matter were your from, you deserve to shine in your own unique direction.

9: The number that ties together the two places that shaped us most: Naija(Nigeria) and Italia (Italy) It stands for heritage unity, and the strength/
dignity that comes from embracing every part of who you are.

 OUR BRAND: Our pieces are more than clothing. They are an Identity you can wear. A reminder that culture is not something you choose, it’s something that your born with weather you like it or not and it deserves
to be celebrated.

WHY WE DO THIS: Because we never want another young person to feel like their identity is “too much”, “not enough” or “confusing”. Your identity isn’t something to question but something to own. We turned what we once thought was a burden into a legacy. And so can you by helping us write a new story for the next generations to come.

Welcome to the italo9ja, where identity shines.
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